Tickets in your brand
The buyer pays on your page, gets their QR instantly and at the door it's validated on a phone. 3% + Stripe.
How it works →Your tickets. Your audience. Your money.
Sell direct to your own crowd for 3% — not a marketplace's 10%. Your brand on every ticket, your buyers in your list, and the money in your Stripe account the same day.
3% per ticket + Stripe's public rate. No monthly fee. No exclusivity.
- 3%
- our commission
- €0
- monthly fee
- 100%
- of your data stays yours
- ~2 wks
- from yes to selling
People counting at the door
Your cameras count entries and exits in real time. Auditable occupancy, no turnstiles and no building works.
Meet Door →The problem
Marketplaces don't charge you for software. They charge you for the audience.
Which is exactly why they'll never hand it over. Every ticket you sell through them creates a buyer who belongs to them, not to you: their email, their history, their next recommendation. You pay ~10% to rent that audience again next month.
Your brand, end to end
The checkout page, the confirmation email and the ticket PDF carry your name. The buyer never sees ours — not even on their card statement.
Your list, downloadable
Every buyer enters your database with their consent. Export to CSV whenever you want, no permission needed. You announce the next date yourself.
Your money, direct
Direct charges via Stripe Connect: payments go to your account, not ours. You don't wait for anyone's post-event settlement.
How it works
From first call to first ticket sold, in two weeks.
01
A 30-minute call
How many dates you run, what you sell today and what you're charged. You leave with a concrete number, not a generic proposal.
02
We build your system
Your brand, your type, your domain. Price tiers, capacity per tier, discount codes. You see it working before you sign anything.
03
You connect Stripe
Fifteen minutes to onboard. From then on, every ticket's money lands in your account, not ours.
04
You sell
QR ticket by email instantly, door check-in, and a dashboard with live sales. Direct phone line on event night.
Calculator
Put in your numbers. We'll tell you what you'd pay here.
No signup, no small print: the same formula we apply to our clients.
Comparison
Three ways to sell tickets. Only one lets you keep the audience.
A marketplace makes sense if what you need is discovery and you're willing to pay for it. If you already fill the room with your own community, you're paying for something you already have.
| What we compare | Marketplace GoOut, Eventbrite… | Venue platform Venues and similar | Aforo |
|---|---|---|---|
| Typical commission | ~10% | ~8% | 3% + Stripe |
| Brand the buyer sees | Theirs | Shared | Yours, entirely |
| Buyer emails | You don't get them | Sometimes, aggregated | Yours, exportable |
| When you get paid | After the event | After the event | Immediately |
| Brings people who don't know you | Yes — that's their product | No | No |
| Cost to start | €0 | €0 | From €900 setup |
Reference percentages based on what promoters tell us and published rates; every deal differs. If you have your contract in front of you, the calculator above beats this table.
See a demo in a real brand →Built for a promoter in Las Palmas. No real charges.
Pricing
One percentage, one floor, nothing else.
We never advertise an "all-in" rate that doesn't hold up: Stripe's fee depends on your average order, so it always sits separately and in plain sight.
The model
Brand
3% per ticket
+ setup from €900, one time
- Your domain and your brand, 100%
- Price tiers, capacity and discount codes
- QR ticket and door check-in
- Organiser dashboard with live sales
- €180 annual minimum, credited against commission
Beyond that
Custom
Quote
Residencies, labels, merch, season passes
- Everything in Brand
- Custom modules: passes, guest lists, merch, invites
- Integrations with what you already use
- Same 3% commission
Coming
Step
€0 setup
For one or two dates a year
- Your page on an Aforo subdomain
- Sign yourself up, no call needed
- 5% commission, no minimum
- Move up to Brand without switching systems
Questions
What everyone asks before saying yes.
Who actually collects the ticket money?
You do. We use Stripe Connect direct charges: the payment lands in your Stripe account and settles to your bank on your usual schedule. Our commission is deducted per transaction. There is no moment when your money sits in our account.
What if I cancel an event and have to refund everything?
You issue refunds from the dashboard, full or partial. Because the money is in your account, you're not waiting for anyone to send it back first. We don't charge commission on refunded tickets.
What happens if you disappear?
Fair question. Three answers: your Stripe account is yours and keeps working without us; your buyer database is exportable to CSV at any time; and your system's code lives in a repository you can have access to. Nothing of yours is held hostage.
Why charge setup when others don't?
Because we don't hand you a template: we build your system, with your brand and your domain, and leave it running. The ones who skip setup recover it through a commission two or three times higher for years afterwards. The calculator shows how many months it takes to pay for itself.
And the €180 annual minimum?
It's a floor, not a subscription. If your 3% for the year clears €180, you never see it. It exists so a client who runs no events for 12 months still covers infrastructure and maintenance. Above roughly €6,000 in annual sales it stops applying.
Will you bring me new buyers?
No, and we don't want you choosing us for that. If your problem is that nobody knows you exist, a marketplace serves you better. Aforo is for people who already fill the room and are paying a toll to do it.
How long until I'm selling?
Around two weeks from having your brand assets and your Stripe onboarding. If you have a date going on sale sooner, say so in the first message and we'll reorder things.
Which languages and countries?
Today Spain and Czechia, with the checkout in Spanish, English or Czech. Stripe covers the rest of the EU without changes; tax and invoicing are configured per client.
Next step
Tell us what you sell and we'll tell you if it's worth it.
If your numbers don't add up in your favour, we'll say so in the first email. We'd rather do that than have a client who regrets it in six months.
Your details are only used to reply to you. No mailing lists, no third parties. We'll attach the numbers you put into the calculator so we can answer with something concrete. hola@aforo.events